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Music

  • The Rise of 347aidan

    The 17-year-old artist from Cambridge, Ont. has cultivated an overwhelmingly successful career from his DIY talents as a genre-bending music artist. By Isaac Fontes  If you’re active on TikTok or keep up with the latest dance trends on the app, the name 347aidan should ring a bell. His song “Dancing in My Room” had gathered…

  • “Red Envelope”: Reminiscing through Music on Lunar New Year

    Canadian band Soy Sunrise merges traditional Chinese instruments with lo-fi hip hop in their New Year song “Red Envelope.” By Alya Stationwala Bandmates Jake Parkinson, Adam Enriquez, Jasmine Lim and Ryland Moon together with their instruments at Western University. (Courtesy Lauren Kell) Lunar New Year is usually a celebration of new beginnings, bringing in the…

  • Q&A with Vancouver’s Lila Gray on her new album Not What I Was Promised

    By exploring more genres and drawing from external inspiration, Gray opened ears to what modern music can be.  By, Sarah Tomlinson  View this post on Instagram A post shared by lila gray (@lilagraymusic) Vancouver Indie-Pop artist Lila Gray is breaking down music barriers with her new eclectic multi-genre album Not What I Was Promised.  Born…

  • Is TikTok a good place to promote an artist’s music?

    With TikTok offering a large audience to market to, musicians and artists must use the features effectively.  By Didhiti Kandel  It’s no secret that 2020 has been the year for TikTok. Launching first in 2016, TikTok has become one of the fastest-growing entertainment apps worldwide.  With music integration being one of its main features, billions…

  • Rebecca Mattina: a Canadian Music Journalist

    She combined her long-standing passion for writing and music and gained experience in the field.  By Sarah Tomlinson Rebecca Mattina at Canada’s Boots and Hearts country music festival in August 2019 (Rebecca Mattina]  Five years into her career in music journalism, Rebecca Mattina has seen many successes. While working for various organizations like Canadian Beats…

  • The Best Websites to Promote your Music

    Here are five Canadian websites that support independent artists in Canada By, Didhiti Kandel Image by Becca Clark (Pixabay)  Equally as important as the music itself, promotion is essential for artists to share their work with audiences. However, as the prices of conventional resources for advertising and branding become more and more exorbitant, visibility has…

  • How Artwork and Music Intertwine

    Design communicates the music’s message visually and contributes to the artist’s branding.  Written by Madison Kelly  Jud Haynes album cover design for Chris Hadfield album in Canada, on Oct. 9, 2015.  When shuffling through music apps or going to a vintage record store, we search through dozens of album covers, unaware of the effect they…

  • How M1rza’s identity shaped his music

    After having been exposed to traditional Pakistani and Toronto culture, M1rza established his brand and musical style as an RnB artist.  By Sarah Tomlinson M1rza posing wearing a keffiyeh on July.23,2018. (Photo by, M1rza,Taha Muharuma)  M1rza’s eclectic new single “Jump” is a testament to the influence of his East Asian heritage on his Canadian upbringing. …

  • How Independent Artists Can Get Funding For Their Music

    Various Canadian organizations offer grants and programs tailored towards the development, marketing and overall production of music for independent artists. Written by Isaac Fontes An at-home setup for the recording of music. Photo taken by Bru-nO on Pixabay.com. In one way or another, the ongoing global pandemic has taken a toll worldwide. According to the…

  • Via Barcelonia will whisk you away with their new album Wonderland

    With catchy melodies, 32 layers of harmonies and world music influences, the album is sure to be stuck in your head for a while.  By: Sarah Tomlinson Andrew Allen and Taylor McKnight jumping in an alleyway (Via Barcelonia/ LMW Photos) Via Barcelonia’s new album is a fusion of alternative pop world music that will take…

  • How to Create a Home Recording Studio on a Budget

    Here are some tips on how you can lay down some tracks without having to break the bank By Manus Hopkins Home recording is totally in right now. Not only can it be a great lockdown activity for smaller-scale artists, but there are home-recorded albums out there topping charts and raking at the Grammy Awards.…

  • Canadian musicians are finding ways to adapt to the COVID-19 pandemic and how it has impacted the music industry.

    It’s been 10 months since the beginning of the pandemic. In a year filled with uncertainty and adaptation, the pandemic has changed the music industry..  By, Megan Ebreo A time of stagnancy has been putting strain on artists and it’s affecting their well-being and their craft. For Toronto-based DJ artist, singer-songwriter Martina Kiridzija, commonly known…