My jacket wasn’t enough in the face of Toronto’s lineup culture

By Sidra Al Jammal

This past Family Day weekend, my curiosity led me to this event located at the Bentway in Toronto called “MilkUP.” From the name, you can guess there were a lot of milk-related things at this winter pop-up. It was jam-packed with other curious individuals who also wanted to get these free goodies. For an hour-and-half wait in the cold, you get to take home some milk and dairy treats. The only condition was to post on social media and tag them @milkupontario. But was all this wait worth it?